| We are strategically positioned between east and west, so India is our next door [neighbour and] China is not far away | However, only 15 interviews and one focus group were used in this thesis |
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| In addition, Dinnie 2008 suggested that these characteristics and features of national identity should be used to build nation identity initially, because these characteristics are the real root and essence of the country and therefore national identity can be used to endorse brands See Fig | It is also helpful to separate the massive body of data to that which is necessary from each line in each transcript by given a coding word for easy analysis |
In the context of nation branding, any company or organisation operating within a country can be a stakeholder even the individual citizen residing in the country can be viewed as a stakeholder Dinnie and Fola, 2009.
18| First of all, as with any qualitative research, the findings cannot be generalised | We are not ministry X Y Z |
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| Therefore, all interviews were transcribed and the researcher had to edit them to ensure consistency with the research questions and also the possibility of objectives on the road to analysis | So far we have closely looked at tourism as an important … sector that depends a lot on branding |
02 February 2021 12:26 Went there with family and friend for lunch.