Applegate 2003 , "Wyndham International: Fostering High-Touch with High-Tech", Case Study No | "Customer relationship management from theory to practice: Implementation steps" |
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"Why Do Customer Relationship Management Applications Affect Customer Satisfaction? "The Customer Relationship Management Process: Its Measurement and Impact on Performance" |
", MIT Sloan Management Review, Vol.
5Fornell, Claes 1992 , "A National Customer Satisfaction Barometer: The Swedish Experience", Journal of Marketing, 56 January , 6-22• Update on: 2020-12-24 App uploaded by: Kura Jwanaka Requires Android: Android 4 | "CRM tools improve access, usability |
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Update on: 2021-05-20 App uploaded by: Barbara Fierro Requires Android: Android 5 | B to B 87, no |
International Journal of Business and Management Invention IJBMI , 2 9 , 121-131.
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