| Leighton, Tony 18 October 2009 | Between 2007 and 2012, Chelsea were ranked fourth worldwide in annual replica kit sales, with an average of 910,000 |
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| Further problems were caused by a notorious element among the support, which was to plague the club throughout the decade | Chelsea won promotion to the First Division in their second season, and yo-yoed between the First and Second Divisions in their early years |
from the original on 6 July 2019.
| Ownership and finances Chelsea owner Chelsea Football Club were founded by in 1905 | In 2017, under new coach , Chelsea won their sixth English title and the following season won their eighth FA Cup |
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| The new badge featured a more naturalistic non-heraldic lion, in white and not blue, standing over the C | The club's biggest top-flight win was an 8—0 victory against in 2010, which was matched in 2012 against |
| Diamond, Harry 19 September 2019 | The following season saw UEFA create the , but after objections from and the , Chelsea were persuaded to withdraw from the competition before it started |
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| In the same survey, fans of Arsenal, Fulham, Leeds United, QPR, Tottenham, and West Ham United named Chelsea as one of their three main rivals | Since then, the club have had no external debt |
The new crest was officially adopted for the start of the season and marked a return to the older design, used from 1953 to 1986, featuring a blue heraldic lion holding a staff.
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