| The process started in 3-D and then developed in 2-D - the illuminated brand badge was drafted first, pulling the illuminated area out to represent the brand in 2-D form | |
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| The journey began in the summer of 2017, when Alfonso Albaisa, Nissan's senior vice president of global design, began to study potential changes to Nissan's logo and brand identity | Hence strong brands need to have effective touchpoints in both realms |
He set up a design team led by Tsutomu Matsuo, deputy general manager of Nissan's advanced design department, to study everything from a subtle evolution to a complete reinvention.
| The logo also needed to make a strong impression when not illuminated, such as when it appeared digitally or on paper | No matter the medium, this new logo needed to unequivocally stand for Nissan, and do so with impact |
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| " The new logo will begin appearing in July, both in digital and physical forms | "As you can imagine, visions of digitalization started swirling in our heads |
Nissan's car factory assistants, automated guided vehicles, are evolving.
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