| In this book, authors Mark Dodgson and David Jan reveal how our perception of innovation has evolved over time and examine how it can be used to deal with the global challenges facing us in the future | Innovation is very difficult and failure to achieve it is common, yet it is necessary in order to make progress on the social and economic levels |
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| How and why does it affect our life and our work with such depth? | This book explains the meaning of innovation, explains the methods by which our world is constantly changing, and it examines how and why it occurs, who causes it, how it can be pursued for its achievement, and what are its results, whether positive or negative |